As one of the leading streetwear brands, Electric Family is more than just a clothing label. They’re a grassroots movement born out of the music community and promote connectedness and compassion. The team at Electric Family is debuting a brand new backstage look with a new Youtube series, All Access. Their idea is to visit artists at their shows and give viewers a personal look into their lives and exclusive behind the scenes moments.
Co-founder of Electric Family, Steve Brudzewski and brand director Ken Hilton star in this first episode. The duo interviews melodic bass artist MitiS before his show with ARMNHMR at the House of Blues in Anaheim, CA. MitiS answers questions while sporting their new official MitiS x EF collab tee, out now.
The four-minute-long video showcases MitiS answering questions on his Life of Sin series, his fans, and musical influence. Opening up with Electric Family, MitiS explains his message of accepting and embracing your flaws and allowing yourself to grow and better as a person. He conveys his appreciation for fans and their feedback, and being able to inspire people to be themselves through his music.
Electric Family’s new All Access series is right in line with their mission. Through creating a distinctive style of clothing they help raise the social consciousness and awareness of every person they come in contact with. All Access will bring fans and artists together, hopefully with great new merchandise to show!
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