One of the driving forces behind major festivals across the globe has joined a new promotion company, one of the biggest American festivals of the summer will take place a couple of months earlier next year, and it’s not wise to get on the bad side of former bosses and friends in the music industry. Huh?
Finding the proper response to much of the news finding its way into our social media feeds is becoming a tougher task every day. Nothing is surprising, and there’s always more to the story. Leaving us with one reply: “huh?”.
Last week, Gary Richards, aka Destructo, joined the team over at LiveStyle after his career with Live Nation came to an end this year. Meanwhile, Never Say Die records boss SKisM aired some creative grievances with former label-mates on social media, and EDC Las Vegas will be taking place in May in 2018, with camping options available at the festival.
The reason “huh?”, in its various forms, is such a quality reply is simple. The word is as versatile as a response gets, and while it may require some explanation, “huh?” is sometimes the only way to react to the news of today. Defined by Merriam-Webster as an interjection that’s “used to express surprise, disbelief, or confusion, or as an inquiry inviting affirmative reply”, “huh” or “huh?” can mean a lot of different things.
Despite some of the follies of human evolution (see: Mayoral Candidates), the development and growth of “huh” is something we should embrace. To be the change we want to see in the world, here are a few EDM stories last week that made us go “huh?”.
Destructo (Gary Richards) joins LiveStyle after parting ways with Live Nation
Destructo, also known as Gary Richards, has found a new home for his promotion talents. Huh.
The founder of Hard Events in 2007, and eventual employee of Live Nation in 2012, will now be putting his efforts into festivals backed by LiveStyle. The remains of the bankrupt SFX Entertaniment, LiveStyle presents a new challenge for the industry veteran, who cited wanting more to do and having more of an influence in the industry as reasons for the move.
“In his new role, Richards will be tasked with creating and producing festivals in North America (concentrating on the West Coast) and consulting with LiveStyle’s global properties, which include major European, Asian and South American dance music festivals such as Electric Zoo, Life in Color, Defqon.1 and Mysteryland.” – via LA Times
The move comes just a month after Richards left Live Nation. A well-known and highly-respected name among industry professionals and fans alike, Richards gives LiveStyle the necessary credibility in a number of areas to compete in the current event market. Looks like a good move for everyone involved, and that usually turns into cool stuff for us: the fans. Here’s to a successful relationship for Richards and LiveStyle, and more fantastic festivals in the future.
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