United Talent Agency Expands Into EDM by Acquiring Circle Talent Agency

United Talent Agency announced Tuesday they are acquiring Circle Talent Agency’s electronic roster. This brings big acts like Illenium, Marshmello, Kaskade and Excision under their wing.

The acquisition of the industry-leading electronic dance music agency signals UTA’s desire to expand into EDM. They currently hold 90 agents in six offices globally, with clients such as Muse, G-Eazy, Mariah Carey, DJ Khaled, Paramore, Die Antwoord, 21 Savage, X Ambassadors, and Bring Me The Horizon.

CTA’s co-founders Steve Gordon and Kevin Gimble will be working with UTA’s head of music David Zedeck as co-heads of electronic music. Though agents representing EDM artists are moving to UTA, all other staff were let go.

Dave Brooks at Billboard reports a number of staff staff were laid off before the sale was announced, instructed by a lawyer to gather their belongings and leave the building. Non-EDM agents and artists excluded from the deal include Dead Kennedys, Insane Clown Posse, and Warren G.

The acquisition signals a big shift in talent availability. UTA calls it an “aggressive move” into the electronic genre and fans may start seeing more music collaborations from multi-genre talent.

What do you think of the deal? Are you excited for any potential collaboration? Let us know in the comments!