Kareem Bouhafs is on a mission that we can all appreciate; dubbed the “Fresh Raver” after his eccentric videos applying deodorant to fellow ravers went viral. His efforts to end wook stench were first featured on Tosh.0, and helped him grow a large fan base. Using his new platform, Kareem now runs charity deodorant drives to benefit homeless shelters at festivals. Attendees stop by to meet Kareem and take a stick if needed, or donate one for charity.
In an interview with The Federalist, Kareem says that he first got the idea from attending EDC. After dancing for 12 hours he felt the need to reapply deodorant, so on day two he came prepared. His practice of good hygiene spread to others who then asked to take a swipe as well. By the third day, he not only had a stick for himself but a communal one for others. Kareem says, “deodorant should be one of those key items that you have, if you can go to a festival, you can afford deodorant.”
Taking his idea to his local scene of Boston, Kareem puts on deodorant drives at local events. His first organized charity event was on July 31, featuring local DJs performing in an “aroma-infused rave.” 10% of the proceeds are donated to providing hygiene products for the homeless in the Boston area. Different scents are dispersed, along with lights to help attendees visualize the smells. Fresh fairies float about passing out fans, water, and gum to guests who also receive a stick of deodorant on arrival. Kareem hopes with success he will be able to take his show on the road.
For fans who wish to donate to this cause but cannot attend an event, there is a GoFundMe page. The fund has currently raised $721 of it’s $4,000 goal. The money will be split across homeless shelters in Boston, New York, Los Angeles, San Francisco, and Chicago.
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