Northwest coffee mega-corporation Starbucks has been out of the music industry since the end of March when it stopped selling CDs. It marked the end of the literal coffee shop soundtrack era… until now, thanks to a new partnership with Spotify they’re calling a “first-of-its-kind music ecosystem” (via Spotify).
This Fall, Starbucks will be teaming up with Spotify to bring an interactive experience to 7000 stores across the country, with the U.K. and Canada to follow. Starbucks employees will receive Premium Spotify accounts and build playlists for their stores through those accounts. Members of My Starbucks Rewards (or MSR) will be able to earn points on their MSR accounts by joining premium, and upon doing so be able to have influence over songs and playlists. In-store playlists will be available for Spotify’s 60M listeners via the Starbucks Mobile App. If you were really digging that deep house playlist that the barista was playing earlier, you can access it on your own time!
As nostalgic as CDs make us feel, this step into the more current world of music streaming could be a big one for Starbucks. Additionally, Spotify’s access to Starbucks’ 10M MSR loyalty members could prove essential for their growth, especially as they prepare for the release of Spotify Now, their video streaming service.
Music and coffee go together like peanut butter and jelly, so it’s good to see these two getting along so well. Are coffee perks enough to get you to go Premium?
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