If you’re a savvy streamer when it comes to music it’s likely you’ve considered banking in on Spotify’s Family Plan. While primarily meant for actual families to use, whose to say your rave family doesn’t count? The Family Plan allows family members under one roof to enjoy up to six premium accounts for only $14.99 a month. No longer will it be enough to have all accounts listed at the same address, as the streaming giant is about to make some changes. To keep friend groups from posing as families, Spotify will begin asking Family Plan users to confirm their home address by sending Spotify their location.
Without confirming your address to Spotify by sending your GPS location via Google Maps, you could lose access to your account. Family Plan users who received this email can follow a link in which the company explains, “Spotify will only use your GPS data to verify your location and nothing else.” This change directly affects split home families, college students away at school or those who travel for work. It’s unrealistic for Spotify to require Family Plan users to all reside at the same address.
A Billboard article from last year states that nearly half of all streaming users are apart of a family plan. With that many users banking in on a great discount it’s no wonder it’s affecting Spotify’s bottom line. New changes will root out those taking advantage of the plan and force them to pay a much higher individual premium account for the price of $9.99. On the other hand, it could drive customers to switch platforms and stream music with competitors who don’t require location verification.
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