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China’s Tencent and Sony Launch “Liquid State” Asian EDM Label

china music mergers

Two of the worlds largest Tech companies are joining forces to create the newest dance music record label. Tencent Music Entertainment, a Chinese based tech company, has partnered alongside Sony Music Entertainment to create the new, Asia based dance music record label, Liquid State.

Liquid State will focus on bringing electronic dance music to the forefront of Asia, with Tencent Music being the side branch of the $500 billion conglomerate, Tencent Holdings. We can expect very big things from this partnership, with Asian pop stars like Chris Lee, Nicholas Tse, and Seungri from Asian boy band BIGBANG.

Lee, Tse, and Seungri will all represent Liquid State as ambassadors for different regions of Asia. Lee will represent the Chinese mainland, Tse will be an ambassador for Hong Kong and Taiwan, and Seungri will be an ambassador for South Korea. Other artists already on the initial roster include Alan Walker, Zhu, and many others who are all expected to have releases on the label in the next year.  We even got a little glimpse into what’s to come, as Alan Walker played a set at the official launch party for Liquid State.

With Zhu being one of the Artists on the starting lineup, we may even get to hear some music off of Liquid State here in the Northwest during Seasons Festival.  Listen for some new music on March 30th, when he plays the Pacific Coliseum. For more info on Seasons Festival, visit here.

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Hey I'm Jonathan, I'm 23 years old, and live in Bothell, Wa. I've been listening to dance music now for almost 12 years now and have been raving for about 5. My favorite genres are trance, deep/progressive house, and techno.

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