Picture this: the year is 2020 and the number of female artists headlining festivals around the globe has not only increased, but doubled. This is the reality that Smirnoff, THUMP, and Broadly are working towards with their new multimedia platform, Top 50 Women Making Noise. As part of Smirnoff’s “Equalizing Music” initiative, this resource is a tool for discovery, featuring 50 female producers and DJs at the forefront of electronic music. With every listen and share you single-handedly contribute to the cause; together, we can have a profound impact on the future of dance music.
The Electronic Dance Music community famously prides itself on diversity and inclusivity, but just last year THUMP conducted a study and found that in 2016, women only made up about 17% of headliners at festivals globally. To further support the efforts of “Equalizing Music” and continue the dialogue, THUMP and Broadly will host a series of panels and workshops focused on mentoring young women artists in the electronic music industry.
Additionally, Smirnoff has also joined forces with VICE Media’s creative agency, Virtue Worldwide, to produce the inspiring and eye-opening documentary, Equalizing Music: Women Changing the Face of Electronic Music. The documentary follows The Black Madonna and DJ Rachael, showing their tireless work to lead a movement towards gender equality in this male dominated industry.
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