Insomniac Announces Partnership With Life Is Beautiful

For the first time, Life is Beautiful has partnered with Insomniac for the three-day music and arts festival, taking over downtown Las Vegas September 25–27. Insomniac has curated the lineup of the Troubadour Stage with performances from more than 20 incredible dance music acts. Life is Beautiful is very similar to the Bumbershoot festival in that it provides a landscape for so many different disciplines: art, education, comedy, culinary, and of course music.

“Insomniac’s partnership with Life Is Beautiful has given us the opportunity to bring our own unique production and creativity to an eclectic audience of music lovers, bringing together the pillars of art, education, cuisine and music in a brand new way is very exciting!” – Pasquale Rotella, Founder and CEO of Insomniac.

The Troubadour stage is planned to be a massive 120-foot-long mega structure which will, of course, be designed by the geniuses at Insomniac. Thousands of fans will blown away by the mind bending production and ear crippling sound (wear your ear plugs). With this announcement came a full line up as well:

  • 4B
  • Audien
  • Carnage
  • Cashmere Cat
  • Claude VonStroke
  • Felix Jaehn
  • Giraffage
  • Jauz
  • Klingande
  • Knife Party
  • Madeon
  • Mercer
  • MIICS
  • Peking Duk
  • Porter Robinson (Live)
  • Robin Schulz
  • Salva
  • Tchami
  • The Magician
  • Wave Racer
  • What So Not

For a full list of other performers, visit the Life Is Beautiful website.

“Pasquale and his incredible team of creators are going to provide fans with the ultimate festival experience, making this year’s Life is Beautiful unlike any other, we couldn’t be happier having Insomniac bring their experiential elements to the festival and adding such diverse artists to the lineup.” – Ryan Doherty, Chief Experience Officer at Life is Beautiful.

As an added bonus to the already incredible line up Life Is Beautiful has to offer, the famed Discovery Project will also be bring in new undiscovered talent. Winners of the Discovery Project will have the opportunity to perform on the Troubadour stage over the weekend. Aspiring DJs must submit an original piece of music to enter the Life is Beautiful Discovery Project competition. For submission information, visit insomniac.com/discovery.

It looks like Life is in fact beautiful. We are excited to see what this partnership will bring to the scene as a whole. Bringing people in from outside is what our scene does best, and this provides the perfect opportunity to do just that. What do you think of this partnership? Tell us in the comments below.

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