What in the world is an animated graphic novel? Read on to find out! But don’t stop there. We’ve rounded up the top four EDM music videos of the week. Every single one packs a powerfully creative punch!
1. Vintage Culture, Adam K – Deep Inside of Me feat. MKLA
At age 26, Vintage Culture (Lukas Ruiz) has already risen to the top in Brazil’s EDM scene. Looking to rise to global fame, Ruiz has worked closely with Canadian producer Adam K to deliver hit songs such as Pour Over and Save Me. The duo’s unmistakable chemistry shines through on every track, including their recent release Deep Inside of Me (feat. MKLA).
We were simply blown away by the song’s accompanying “music video.” Rather than following a traditional music video format, this innovative work reads more like an animated graphic novel. The artistic vision, striking character design, and dramatic spy thriller story reeled us in for quite the show. Invigorating rhythms pulse through the lighting design, reminiscent of a great live performance.
2. underscores – pay attention!
San Holo’s passion project, BitBird, has a knack for finding and supporting top notch underground talent. Instead of inundating music producers with profit driven ploys, the label supports each artist’s personal creative energy. This support couldn’t be any clearer than it is in the recent music video for underscore’s pay attention!
“The song tries to tackle the question of ‘should I be writing from a place of emotional struggle even if I’m not in it anymore, and if so, what exactly am I doing it for?”
Co-directed by underscores himself, this music video rocks a killer concept, beautiful graphic overlays, and a washed out pastel color treatment. Additionally, each shot is packed with interesting moments such as trees that naturally defy gravity and subtle plays off the song lyrics. These details make it a video well worthy of repeat views.
3. Krewella – Greenlights
Signed by Monstercat in 2011, Krewella began their rise to fame almost a decade ago. The project belongs to Chicago-based sisters Jahan and Yasmine Yousaf. In 2017, the pair launched Mixed Kids Records and began releasing music under their own label. They’ve taken this newfound freedom as an opportunity to explore their multiracial background.
“Krewella is a pioneering dance music duo and one of the few independent, woman-fronted, Pakistani-American artists in dance music.”
Combining Bollywood elements with an electronic production, their new release Greenlights definitely explores mixed musical influences. Capturing lesser known areas of Indonesia as a stunning setting for their recent music video, the pair delivered a video true to their vision. Continuing to follow this vision, they’ve hinted at more worldly tunes to come.
4. BLR – Comfort Me
Last but not least, our final music video of the week comes from an international phenomenon known as BLR. The project has a devoted fan base that extends across borders, including Mexico, the Netherlands, and Poland. The man behind BLR is Dutch producer Leon Bolier. Under a slew of monikers, he has consistently been releasing beats since 2003.
The video was produced by a content creation studio known as Stolen Goods. Their recognizable visual style makes for an equally beautiful and entertaining video. Animated in 3D, this video caught our attention for its polished effects and refined style. Enjoy.
If you missed last week’s music video roundup, click here to check it out. Till next time, music video enthusiasts!
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