Axwell and Sebastian Ingrosso, 2/3 of the Swedish House Mafia, have reunited to bring fans Axwell Λ Ingrosso. The new duo have recently been featured by Zane Lowe on BBC Radio 1. From being featured on Britain’s radio station to hitting the streets of New York themselves, Axwell Λ Ingrosso have made a ripple in the way new music is received.
The clever duo will be the first in the world with a silent song premiere. While lining the streets of New York City with lyrics from a forthcoming single, the pair have laid out the means to a type of scavenger hunt for all to partake. If you’re one of the many New Yorkers able to search, be sure to keep your eyes peeled for more clues Axwell Λ Ingrosso have set out for you. If you’re unable to track down the clues yourself, be sure to look at Twitter and Instagram! On discovery, fans have been posting the lyrics to reveal a lyric map for all to follow online.
For those who are not within the city limits, the postman will deliver to 5,000 lucky fans a first look into the beginning of Axwell Λ Ingrosso with personalized letters, sheet music, and scratch-off lottery cards. (The lottery cards offer fans the chance to win a fly-away trip!) These special deliveries are currently in route to more than 30 countries worldwide. A very select few will even receive limited edition poster prints and t-shirts.
If you’re able to be in the Big Apple this coming Sunday, June 8th, be sure to catch Axwell Λ Ingrosso at The Governors Ball Music Festival, located at Randall’s Island! This will be a debut performance you do not want to miss. Listen above to their debut track and get excited!
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